Google Ads, previously known as Google AdWords, is a sophisticated online advertising platform developed by Google that enables businesses to connect with potential customers through targeted advertising. This platform operates on a pay-per-click (PPC) model, where advertisers pay only when users click on their ads, ensuring cost-effective marketing. Google Ads offers a variety of ad formats, including search ads, display ads, video ads, shopping ads, and app promotion ads, which can appear on Google’s search engine results pages (SERPs), YouTube, and a multitude of sites within Google’s expansive Display Network.
Webroxes Marketing Agency specializes in optimizing Google Ads campaigns, ensuring that clients maximize their advertising potential and achieve measurable success in their marketing endeavors.